The re-branding of Fair and Lovely to Glow and Lovely is quite a popular topic that has received a lot of backlash all for the right reasons. I remember back in 2020 I wrote a research report on Colorism and internalized Racism where I included an example of Zubaida Apa's whitening soap. The advertisement displayed people from different parts of India who looked tired, upset, lethargic, and overall unhappy with their dark complexion. The use of color scheme was also quite interesting as these people were placed in dark and gloomy environments. Suddenly Zubaida Apa shows up into their lives, hands them the soap, they apply it to their daily skin care routine. Theres this transformation taking place where their complexions are lighter, they are happier and were to be seen embracing their day to day tasks full of energy. Zubaida aapa talks about how this soap is used to add a glow but in reality it is a skin whitening product that promotes Colorism and discrimination against darker skin tones